See how much value holds without you
SPECS measures the architecture built around your craft: strategy, people, execution, capital and structure. It reads how much of your business would keep running, and keep earning, if you stepped away.
Two versions. Both free. Both yours to keep. Pick the depth you want.
SPECS 45
The full read. Forty-five statements across all five parts of the model, plus your revenue, margin and industry, so we can put a number on what the business is worth today and what it would be worth standing on its own.
- Your grade out of 100 and your score in each of the five parts
- A valuation range for the business as it runs today
- The value still locked inside it, in dollars
- Every exposure the answers surfaced, worst first
- A senior partner reads your run by hand and sends the full written report
SPECS 12
The quick read. Twelve statements, one from each of the places value usually leaks. Enough to see the shape of the problem and where to look first.
- Your grade out of 100 and your score in each of the five parts
- The gaps your answers surfaced, and what each one costs you
- No valuation, because we don't ask for your numbers
- No written report
- No human review
What you get from each one
Both are free and neither puts you on the hook for anything. The difference is how much we can tell you afterwards.
| SPECS 12 | SPECS 45 | |
|---|---|---|
| Statements to answer | 12 | 45 |
| Time it takes | About 3 minutes | About 10 minutes |
| Grade and five part scores | Yes | Yes |
| Your gaps and what they cost | The headline ones | All of them, ranked worst first |
| Asks about your numbers | No | Revenue, margin and industry |
| Valuation range | No | Today, and standing on its own |
| The value still locked in, in dollars | No | Yes |
| Read by a person | No | A senior partner, by hand |
| Written report to keep | On screen only | Emailed to you |
| Cost | Free | Free |
Twelve tells you where. forty-five tells you why
SPECS 12 can show you which part of the business is thin. It can't tell you what is causing it, because twelve statements aren't enough to separate a symptom from a root cause. Nearly every low score in one part is being driven by something sitting in another.
It reads the whole model
Nine statements per part instead of two or three. That's the difference between spotting a weak area and knowing which specific thing inside it is failing.
It puts a number on it
SPECS 45 asks for revenue, margin and industry, so the report can show what the business is worth today, what it would be worth without you, and the gap between them.
A person reads it
Every SPECS 45 run gets read by hand before the report goes out. That's where the pattern across your answers gets named, and it's the part software can't do.
Questions people ask before they begin
Is it really free?
Yes. Both versions, no cost, no card, no obligation. You run it, you keep what comes back. If we're a fit you'll hear from us, and if you'd rather we didn't, say so and that's the end of it.
Why do you need my details before I start?
So we can send your results and so the read is tied to a real business rather than an anonymous set of answers. For SPECS 45 it's also how the written report reaches you after a partner has been through your run.
How honest do I need to be?
Completely, or it's a waste of your time. Nobody sees this except you and us, and a flattering score helps nobody. If you don't know the answer to something, say so. "I don't know" is real information and we treat it that way.
Can I do the short one first and the long one later?
Yes, and plenty of people do. If you take SPECS 12 there's a link at the end of your results to go straight into SPECS 45.
What if I'm a sole operator?
Both versions will stop you at the first question. SPECS measures how much of the business runs without you, and when you are the business the answer is the same every time. Come back when you have a team around you.
What happens to my answers?
They're used to produce your read and to have a better conversation with you. We don't sell or share them. The full detail is in our privacy policy.