Claim your free diagnostic

Your business
can create enduring value through better people, leaders
and systems

When too much depends on one person or a key leader, business growth stalls: The work waits on them, performance slips in places nobody can pin down, and the hard problems always land on the same desk.

This crushes growth, and traps the people running the business.

Whether that person is you, or a leader you are trying to grow, the fix is the same: We find the gaps, then close them one at a time.

Our free, 4-minute assessment to help you understand where your gaps are

Here for executive coaching or leadership development? Start here.

We’ve been building businesses for more than 20 years

Mitch Catterall, Managing Partner at Unveil Development Partners
Mitch Catterall Managing Partner · Sydney & Wollongong5 businesses owned and operated
Ben Charlton, Founding Partner at Unveil Development Partners
Ben Charlton Founding Partner · Perth18 businesses owned and operated

Three places the work happens

Most businesses need more than one. Start wherever the pressure is worst.

01

The owner

Owner and business

The business runs through you and you know it. Every call comes back to your desk, growth stops where your capacity stops, and the value of the firm is sitting in your head instead of in the business.

  • Owner independence
  • Executive advisory
  • Board-level thinking
  • The strategic roadmap

Four minutes. It scores your business and shows you where the gaps are.

02

The team

Culture and performance

The people are good and the results are uneven. Work gets done differently depending on who does it, nobody can say what good looks like, and the same problems come back around.

  • Values and behaviours
  • DiSC profiling
  • Team effectiveness
  • Clear objectives and targets everyone can see

Runs at any size, on its own or alongside the build.

03

The leaders

Leadership capability

You have people in leadership roles who are not yet leading. They manage the work fine, but they do not make the calls, hold the standard or carry the hard conversations.

  • Executive coaching
  • Senior leadership development
  • Large-format training programs

250+ leaders through the program at Georgiou alone.

Not sure which one? Run the diagnostic. It reads all three.

Claim your free diagnostic

What creating value actually looks like

Today

The business runs on you

  • Every decision comes back to your desk
  • Growth stops where your capacity stops
  • New hires take months to become useful
  • You cannot take a real break
  • Your business is worth less if you want to eventually exit

After the work

The business stands on its own

  • Your leaders make the calls and own the outcome
  • The business grows past what you can carry
  • New people get productive fast because the systems teach them
  • You choose how involved you are
  • The value sits in the business, so it is worth more
Mitch Catterall in conversation with a client on a rooftop at sunset
In the room with owners and their teams every fortnight

Twenty years of building the real thing

We have been operating since 2017, and our methods come out of the 22 businesses we have owned and run between us.

We are not theorists: everything we put into your business, we have run in our own, and set them up to run without us. As an example, Ben spent an entire year away from four businesses in 2025, and they continued to grow without him, while he travelled Australia with his family.

These processes work, and we are the living proof.

22 businesses owned across the Unveil team over 20 years, held through ownership and leadership.
39% average enterprise value uplift within the first 12 months of working with Unveil.
67% average cultural uplift and job satisfaction within the first 12 months of working with Unveil.
$65M across 12 exits we have led and taken part in.

Businesses we have worked with

Georgiou (Strabag Group) Vertech Haztech Solutions Oracle Group Pressure Dynamics CessCon Decom Aspire Lawyers McKinley Plowman Marr Family Lawyers Carter Ferguson Solicitors Heard McEwan Legal Law Society of NSW MCC Sustainable Futures Workplace Advantage Shape HR Mobilize Recruitment Teams Squared Workit Spaces The Maintain App Communication Skills Academy Complet-ED Elevation Labs Climate Clever Rig Surveys Nati Access Company Indoor Gardens The Artisan Co Lime Theory Refresh Marketing New Word Order Loopli Reel Results Adapt

Success stories from our methods

A Georgiou project team on a completed bridge

Georgiou (Strabag Group)

Georgiou could not get consistent leadership across multi-billion dollar contracts, and productivity was paying for it. We took 250+ leaders in 32 roles through our leadership method, which cut attrition and let them move talent between states.

Learn more
A Vertech rope access crew on site

Vertech

An industrial rope access business we helped scale from domestic to international. We then led an 8-figure exit, the largest we have been part of, and the clearest proof this method builds something you can hand over.

A Haztech technician testing instrumentation on a hazardous area site

Haztech

We rebuilt their leadership and recruitment into documented systems the team run themselves. The business now grows without the owner in every decision, and tenders for larger projects that were out of reach before.

The Aspire Lawyers team

Aspire Lawyers

A law firm rebuilt so it no longer needs billable owner hours to grow. Revenue has doubled while headcount came down, and the value now sits in the structure of the firm.

What our clients say

“Unveil took the time to deeply understand our business, our people and our values. Their ability to listen, pivot and adapt is what made iGnite a real success.”
Courtney ScottGEORGIOU Courtney Scott, National People & Capability ManagerConstruction and engineering, National
“Unveil links the numbers to what's actually happening on the ground, and gets the human side of a firm. It's freed up my capacity as principal to deliberately focus on the business.”
Kate MarrMARR FAMILY LAWYERS Kate Marr, PrincipalFamily law specialists, NSW
“A really good stare into the mirror. After 20 years in HR, it was incredible to find something that puts real data behind the things that matter. I've got clarity on where my business sits and I'm energised to increase its value.”
Cam ShepherdSHAPE HR Cam ShepherdSpecialised HR firm, VIC
“We tried onboarding someone before without the system and it fundamentally failed. This time, with the system Unveil built, we've actually made an improvement.”
Josh GomesHAZTECH SOLUTIONS Josh GomesHA electrical and instrumentation, WA
“I had big decisions weighing on me and no clear way through them. Unveil helped me get clarity and a way forward. Now I feel lighter and energised.”
Kristen WallWORKPLACE ADVANTAGE Kristen WallSME HR experts, NSW
“It was awesome to get a picture of what the business is worth and why, but more importantly exactly what we can do to improve both the valuation and the business. They make it fun, too.”
Scott OxfordNEW WORD ORDER Scott OxfordBrand agency, QLD
“The real value is the education and philosophy: the key drivers of a successful business, and the beliefs you actually need to run one well.”
Shayne BedfordASPIRE LAWYERS Shayne BedfordMulti-disciplinary law firm, VIC
“Since meeting Ben, Mitch and the team at Unveil I've felt a security that I can call on any of them to discuss different matters, and they will always be there to help me out. Six months in, the impact on my personal life and my work life has been amazing.”
Scott EastmanINDOOR GARDENS Scott Eastman, DirectorSpecialised indoor plant experts
“Looking at the strategy, making a plan and building a financial model around it with Unveil was super helpful.”
Jack MorganLOOPLI Jack MorganMarketing and website design, NSW
“Juggling a million things as a business owner is hard. Working with Mitch kept me focused on the right things, and I'm way more confident growing our business now.”
Rod UzunREEL RESULTS Rod UzunModern media, NSW

A founding Adapt partner

We are a co-founding Adapt partner in NSW, delivering Adapt's Lumia platform. It is Australian-built, based on Succession Thinking™, and it moves a business from owner-run to owner-independent.

Mitch Catterall with Gabe from Adapt outside the Adapt office
500+ owners worked with through Adapt
2900+ teams and leaders developed on the platform
explore the platform

These are Adapt platform figures across Australia, not Unveil client numbers. Unveil's own track record is in the Track record section above.

What working with us looks like

Every advisory engagement starts with the free diagnostic. From there we are deliberate about who we take further, because this only pays off in a business ready to do it.

Mitch Catterall in conversation with Josh Gomes of Haztech Solutions
01

Run the diagnostic

Four minutes, free, and the result is yours whether we ever speak or not. It scores the business and shows you where the gaps sit.

02

We come to you

We read every result. Where there is a clear path to more value, we invite you into the Strategic Roadmap, the full partner-led diagnostic and the plan built off it.

03

We build alongside you

Fortnightly sessions with you and your team against the roadmap, scoped to the size of the job. No lock-in, leave any time.

Who we take on for the monthly build

  • A team of at least five, with 10 to 50 the sweet spot
  • Too much sits with one person and the business feels it
  • Professional services or a trade with a skilled specialty
  • Already profitable and willing to invest for a bigger return
  • An owner who is hungry and looking at the horizon

Leadership programs, team development and executive coaching run at any size, including national organisations. Georgiou put more than 250 leaders through ours.

Not there yet, or not quite a fit? Run the diagnostic anyway, or contact us for a quote.

FAQ

How does the diagnostic work?

The free assessment takes four minutes and scores your business against the five parts of the SPECS model. If we can see a clear path to more value, we invite you into the full partner-led version.

Do you only work with small businesses?

No. The monthly advisory build suits 10 to 50 people. Leadership programs, team development and executive coaching run at any size, including national organisations: Georgiou put more than 250 leaders through our program across 32 roles.

Do you do executive coaching?

Yes, for owners, senior leaders and boards. It runs on its own or alongside the team and business work, and it is tied to a business outcome rather than open-ended conversation.

Will it work for my industry?

Yes. We have worked across construction, law, industrial services, HR and professional services. The method measures the value built around your craft, so the industry does not change how it works.

How big does my business need to be?

For the monthly build, the sweet spot is 10 to 50 people. Below five it is usually too early, so run the diagnostic and talk to us about a one-off session instead. Coaching and leadership work have no size floor.

How are you different from a business coach?

We do coach, at executive level, and we are clear about what coaching does on its own. Coaching stops working the day the invoices stop. So alongside it we design the systems with you, test that they hold up, then hand them over so they run without us.

What does an engagement cost?

Engagements run monthly and are scoped after the diagnostic, because a six-person firm and a forty-person firm are not the same build. All figures are in Australian dollars and exclude GST.

See where you can create enduring value

Our free, 4-minute assessment to help you understand where your gaps are