can create enduring value through better people, leaders and systems
When too much depends on one person or a key leader, business growth stalls: The work waits on them, performance slips in places nobody can pin down, and the hard problems always land on the same desk. When nothing is mapped and systemised effectively, this makes the problem even worse.
This crushes growth, and traps the people running the business.
Whether that person is you, or a leader you are trying to grow, or a structural lack of key process and documentation, our fix is the same: We find the gaps, then close them one at a time.
Our 4-minute assessment to help you understand where your gaps are
Here for executive coaching or leadership development? Start here.
We’ve been building businesses for more than 20 years
Twenty two businesses, two decades, in good years and bad ones. Everything we put into your business we have already run in our own.
Mitch Catterall Managing Partner · Sydney & Wollongong5 businesses owned and operatedBen Charlton Founding Partner · Perth18 businesses owned and operated
Three things we work on
Your craft is not the problem we work on: whether your business is law, trades, accounting or technology, that is your domain and you have it covered. What decides whether your business grows is everything built around it, and that is what we work on.
01
Where you’re going
Direction and strategy
You know roughly where you want to end up, but it lives in your head and it moves. Nobody else in the business can say what this year is actually aiming at, so nobody can help you get there.
Four minutes. It scores your business and shows you where the gaps are.
02
Who’s going with you
People and leadership
The people are mostly good, but the results are uneven. Work gets done differently depending on who does it, nobody can truly say what good looks like, and the same problems come back around. This makes true accountability extremely difficult.
We run this with teams of all shapes and sizes, from a 5 person law firm to a 100+ person industrial contractor.
03
How it runs when you’re not there
Systems and numbers
Every call comes back to your desk. The same work gets rebuilt from scratch each time, nothing can be handed to a new person cleanly, and you cannot see far enough ahead to make a call with any confidence.
Larger business, and the owner is not the problem? We run leadership programs for medium and large organisations. 250+ leaders through the program at Georgiou alone, and more than two dozen executive leaders across a range of industries. See our leadership work
What creating value actually looks like
Today
The business runs on you
Every decision comes back to your desk
Growth stops where your capacity stops
New hires take months to become useful
You cannot take a real break
Your business is worth less if you want to eventually exit
After the work
The business stands on its own
Your leaders make the calls and own the outcome
The business grows past what you can carry
New people get productive fast because the systems teach them
You choose how involved you are
The value sits in the business, so it is worth more
In the room with owners and their teams every fortnight
Twenty years of building the real thing
We have been operating since 2017, and our methods come out of the 22 businesses we have owned and run between us.
We are not theorists. Every system, every framework and every hard call we walk you through has been tested inside a business one of us owned, then set up to run without us. As an example, Ben spent an entire year away from four businesses in 2025, and they continued to grow without him, while he travelled Australia with his family.
These processes work, and we are the living proof.
22 businesses owned across the Unveil team over 20 years, held through ownership and leadership.
39% average enterprise value uplift within the first 12 months of working with Unveil.
67% average cultural uplift and job satisfaction within the first 12 months of working with Unveil.
$65M across 12 exits we have led and taken part in.
Georgiou could not get consistent leadership across multi-billion dollar contracts, and productivity was paying for it. We took 250+ leaders in 32 roles through our leadership method, which cut attrition and let them move talent between states.
An industrial rope access business we helped scale from domestic to international. We then led an 8-figure exit, the largest we have been part of, and the clearest proof this method builds something you can hand over.
Haztech
We rebuilt their leadership and recruitment into documented systems the team run themselves. The business now grows without the owner in every decision, and tenders for larger projects that were out of reach before.
Aspire Lawyers
A law firm rebuilt so it no longer needs billable owner hours to grow. Revenue has doubled while headcount came down, and the value now sits in the structure of the firm.
What our clients say
“Unveil took the time to deeply understand our business, our people and our values. Their ability to listen, pivot and adapt is what made iGnite a real success.”
GEORGIOU Courtney Scott, National People & Capability ManagerConstruction and engineering, National
“Unveil links the numbers to what's actually happening on the ground, and gets the human side of a firm. It's freed up my capacity as principal to deliberately focus on the business.”
MARR FAMILY LAWYERS Kate Marr, PrincipalFamily law specialists, NSW
“A really good stare into the mirror. After 20 years in HR, it was incredible to find something that puts real data behind the things that matter. I've got clarity on where my business sits and I'm energised to increase its value.”
SHAPE HR Cam ShepherdSpecialised HR firm, VIC
“We tried onboarding someone before without the system and it fundamentally failed. This time, with the system Unveil built, we've actually made an improvement.”
HAZTECH SOLUTIONS Josh GomesHA electrical and instrumentation, WA
“I had big decisions weighing on me and no clear way through them. Unveil helped me get clarity and a way forward. Now I feel lighter and energised.”
WORKPLACE ADVANTAGE Kristen WallSME HR experts, NSW
“It was awesome to get a picture of what the business is worth and why, but more importantly exactly what we can do to improve both the valuation and the business. They make it fun, too.”
NEW WORD ORDER Scott OxfordBrand agency, QLD
“The real value is the education and philosophy: the key drivers of a successful business, and the beliefs you actually need to run one well.”
ASPIRE LAWYERS Shayne BedfordMulti-disciplinary law firm, VIC
“Since meeting Ben, Mitch and the team at Unveil I've felt a security that I can call on any of them to discuss different matters, and they will always be there to help me out. Six months in, the impact on my personal life and my work life has been amazing.”
INDOOR GARDENS Scott Eastman, DirectorSpecialised indoor plant experts
“Looking at the strategy, making a plan and building a financial model around it with Unveil was super helpful.”
LOOPLI Jack MorganMarketing and website design, NSW
“Juggling a million things as a business owner is hard. Working with Mitch kept me focused on the right things, and I'm way more confident growing our business now.”
REEL RESULTS Rod UzunModern media, NSW
A founding Adapt partner
We are a co-founding Adapt partner in NSW, delivering Adapt's Lumia platform. It is Australian-built, based on Succession Thinking™, and it moves a business from owner-run to owner-independent.
These are Adapt platform figures across Australia, not Unveil client numbers. Unveil's own track record is in the Track record section above.
Building the tools nobody else has built
We are tenanted at iAccelerate on the Innovation Campus in Wollongong, where we build the technology behind the work.
SPECS came out of that: a diagnostic that reads a business across five areas and puts a number on what the gaps are costing. It is the first of its kind in Australia, and part of the model will be released open source.
Every advisory engagement starts with the diagnostic. From there we are deliberate about who we take further, because this only pays off in a business ready to do it.
01
Run the diagnostic
Four minutes, and the result is yours whether we ever speak or not. It scores the business and shows you where the gaps sit.
02
We come to you
We read every result. Where there is a clear path to more value, we invite you into the Strategic Roadmap, the full partner-led diagnostic and the plan built off it.
03
We build alongside you
Fortnightly sessions with you and your team against the roadmap, scoped to the size of the job. No lock-in, leave any time.
Who we take on for the monthly build
A team of at least five, with 10 to 50 the sweet spot
Too much sits with one person and the business feels it
Professional services or a trade with a skilled specialty
Already profitable and willing to invest for a bigger return
An owner who is hungry and looking at the horizon
Leadership programs, team development and executive coaching run at any size, including national organisations where there is no owner in the room. Georgiou put more than 250 leaders through ours.
Not there yet, or not quite a fit? Run the diagnostic anyway, or contact us for a quote.
The assessment takes four minutes and scores your business against the five parts of the SPECS model. If we can see a clear path to more value, we invite you into the full partner-led version.
Do you only work with small businesses?
No. The monthly advisory build suits 10 to 50 people. Leadership programs, team development and executive coaching run at any size, including national organisations: Georgiou put more than 250 leaders through our program across 32 roles.
Do you do executive coaching?
Yes, for owners, senior leaders and boards. It runs on its own or alongside the team and business work, and it is tied to a business outcome rather than open-ended conversation.
Will it work for my industry?
Yes. We have worked across construction, law, industrial services, HR and professional services. The method measures the value built around your craft, so the industry does not change how it works.
How big does my business need to be?
For the monthly build, the sweet spot is 10 to 50 people. Below five it is usually too early, so run the diagnostic and talk to us about a one-off session instead. Coaching and leadership work have no size floor.
How are you different from a business coach?
We do coach, at executive level, and we are clear about what coaching does on its own. Coaching stops working the day the invoices stop. So alongside it we design the systems with you, test that they hold up, then hand them over so they run without us.
What does an engagement cost?
Engagements run monthly and are scoped after the diagnostic, because a six-person firm and a forty-person firm are not the same build. All figures are in Australian dollars and exclude GST.