Georgiou (Strabag Group)
A Tier 2 construction firm rolled our leadership method across 240+ leaders in 32 roles. A flagship leadership program that we are running for their entire national team.
Unveil is a specialist advisory firm, and we've been operating since 2017.
We work with owner-run Australian businesses to build the systems, structure and leadership that make the business valuable without the founder trapped inside it.
/Why we exist
Built to serveyour business, first
Everything we do serves your business first, and moulds around how you operate, not the other way around.
We do this work because we have built and scaled real businesses ourselves, and we found that access to this knowledge and information has been hidden behind high consulting fees and long pitch decks for too long.
We are here to change that.
We turned our 20+ year investment strategy and growth successes into a process that anyone can follow, and we fully open-sourced the model, so you can get it for free.
/What we do
We build value thatoutlasts the owner
All businesses hit the point where everything runs through the owner. The value sits in one person's head, so the business cannot grow past them and cannot be handed over. We find where the value is stalling, then build the complete strategy around systems, leadership, structure, and financial modelling so that you can reach your growth goals.
01
We measure first
We understand the real problem before we build anything. Understanding comes before the work, every time.
02
Free value up front
The diagnostic is yours to keep, whether you work with us or not. No catch, and no obligation.
03
Built to outlast us
Everything we build, your team runs after we leave. You own the architecture that helps your business create value.
/Track record
Twenty years ofbuilding the real thing
22
businesses owned across the Unveil team over 20 years, held through ownership and leadership. We take everything that succeeded and bring it to the external market. See some of our success stories below.
Vertech
An industrial services and rope access business, we helped build and scale internationally, then led the exit. The flagship proof that the method produces something you can hand over.
Haztech
A specialist HA electrical and instrumentation team. We rebuilt their leadership and recruitment processes into a documented system the team runs on its own site, so the business keeps growing without the owner in every decision.
Aspire Lawyers
A law firm rebuilt so it no longer leans on billable owner hours to grow. Value now sits in the structure, not the founder's calendar.
/Testimonials
“Unveil took the time to deeply understand our business, our people and our values. Their ability to listen, pivot and adapt is what made iGnite a real success.”
GEORGIOUCourtney Scott, National People & Capability ManagerConstruction and engineering, National
“Unveil links the numbers to what's actually happening on the ground, and gets the human side of a firm. It's freed up my capacity as principal to deliberately focus on the business.”
MARR FAMILY LAWYERSKate Marr, PrincipalFamily law specialists, NSW
“A really good stare into the mirror. After 20 years in HR, it was incredible to find something that puts real data behind the things that matter. I've got clarity on where my business sits and I'm energised to increase its value.”
SHAPE HRCam ShepherdSpecialised HR firm, VIC
“We tried onboarding someone before without the system and it fundamentally failed. This time, with the system Unveil built, we've actually made an improvement.”
HAZTECH SOLUTIONSJosh GomesHA electrical and instrumentation, WA
“I had big decisions weighing on me and no clear way through them. Unveil helped me get clarity and a way forward. Now I feel lighter and energised.”
WORKPLACE ADVANTAGEKristin WallSME HR experts, NSW
“It was awesome to get a picture of what the business is worth and why, but more importantly exactly what we can do to improve both the valuation and the business. They make it fun, too.”
NEW WORD ORDERScott OxfordBrand agency, QLD
“The real value is the education and philosophy: the key drivers of a successful business, and the beliefs you actually need to run one well.”
ASPIRE LAWYERSShayne BedfordMulti-disciplinary law firm, VIC
“Looking at the strategy, making a plan and building a financial model around it with Unveil was super helpful.”
LOOPLIJack MorganMarketing and website design, NSW
“Juggling a million things as a business owner is hard. Working with Mitch kept me focused on the right things, and I'm way more confident growing our business now.”
REEL RESULTSRod UzunModern media, NSW
/The method
How we developenduring value
To create a business with enduring value, without the owner, we must first measure how transferable the key aspects of the business are, outside of the specialisation area.
We realised this after 20 years of business ownership: the architecture around the specialisation is what makes a business transferable. We developed a model so you can easily measure yourself against this idea. We call it SPECS.
SPECS is a five zone model that we measure and build against: Strategy, People, Execution, Capital, Structure. Once we have a deep dive on how you measure against the SPECS model, we build a clear action plan for the next 6 to 24 months, so the work you commit to doing actually helps you reach your goals and grow value. Each roadmap is customised to suit your business, not an off-the-shelf approach.
SPECS ReadoutSAMPLE
Strategy82
People54
Execution38
Capital61
Structure45
We back this all up with our partnerships with industry-leading providers like Adapt and Capitaliz.
/Partnership
A foundingAdapt partner
As a founding Adapt partner in NSW, we deliver Adapt for the people and leadership work: an Australian-built platform and method that moves a business from owner-run to owner-independent. It is built on Succession Thinking, used by hundreds of owners, and sits under our method as the engine for the People zone.
/How it works
Start freecontinue from there
Every path starts with the free diagnostic so we can see where you actually are. From there the work runs as a monthly engagement.
Explorer
$1,500 / month
Teams under 10
- Fortnightly sessions
- Six-month roadmap
- Access to the Adapt platform
- Valuation indicator
- Focused on the ownership team
- Leave any time, we do not have lock-in contracts
Momentum
$3,500 / month
Teams of 10 to 50
- Fortnightly sessions
- Twelve-month roadmap
- Access to the Adapt platform
- Valuation estimate to track ROI
- Owners, emerging leaders and ops in the room
- Leave any time, we do not have lock-in contracts
Legacy
$5,500 / month
Teams of 20+
- Fortnightly sessions
- 24-month roadmap
- Access to the Adapt platform
- Valuation estimate to track ROI
- Owners, leaders, ops and org design in the room
- Leave any time, we do not have lock-in contracts
Larger builds are scoped separately after the diagnostic.
If an ongoing engagement is not the right fit right now, we run one-off sessions in specialised cases.
Contact usNot sure which fits? Take the free diagnostic first. It tells us where to start.
/FAQ
Common questionswe help solve
Is the diagnostic really free?
Yes. You run it, you keep the report, there is no catch and no obligation to go further.
Will it work for my industry?
Yes. We have worked across construction, law, industrial services, HR and professional services. The method reads the value built around your craft, so the industry you are in does not change how it works.
How big does my business need to be?
We work with all business sizes, but our sweet spot is between 10-50, or when you already have a team around you that you can help grow it. Below a team of 5 is where you should do some independent growth work first.
What if I just want the plan and want to run it myself?
That works. You can take the plan and run it. Help implementing is there if you want it, and it is never required.
How are you different from a business coach?
We build things, while a coach just talks it through with you. We build out the systems with you, make sure they work, then hand them over fully to work without us.
Will I be locked into a platform or a subscription?
The systems we build inside your business are yours to own and run. The one ongoing option is the Adapt platform on the people side, and you can leave any time.
/Get started
See what you measureright now
Take the free diagnostic and keep the report.
Or send us a message, and we will walk you through it.